Analyze retail and franchise territories with custom market areas
Compare stores, outlets, partners, or potential sites across custom market areas.
Who this workflow is for
Retail analysts, franchise development teams, real-estate teams, and market planners.
Example data fields
Store ID, latitude, longitude, format, sales band, partner type, market, opening stage, or category.
Step-by-step workflow
- Import a CSV, Excel, KML, or KMZ file with the locations or geography you already have.
- For spreadsheet data, select latitude and longitude columns so TerritoryKit can plot each record.
- Draw polygon or circle territories around the areas you want to compare.
- Use zone analytics to review totals, category breakdowns, overlaps, and unassigned records.
- Export metrics, point membership, zone geometry, or a portable project file.
Relevant current features
Layer organization, polygon and circle drawing, territory rename/recolor/reshape, merge and split, live counts, overlap analysis, and CSV/GeoJSON/KML/project exports.
Honest limitations
TerritoryKit does not geocode street addresses, optimize balanced territories, plan routes, create drive-time areas, sync with CRM systems, or host collaborative cloud projects.
Small FAQ
Can this replace route planning? No. It is for creating and analyzing zones, not sequencing stops. Can I share the output? Export CSV, GeoJSON, KML, or the portable project file.
Related guides
How to Map CSV Latitude and Longitude Data · KML vs KMZ for Territory Mapping
Build your first territory map
Bring your coordinates, draw the zones you need, and see the results as the map changes.
Open Map Builder